A former Tesco owned site was acquired by Portsmouth City Council in 2017, the aim of the £17m development was to bring in up to £1m per year for local services and contribute to the ongoing revitalisation of this world famous, sea-faring city.
I was asked to come up with branding for this project that would reflect it’s close proximity to the motorways. This was achieved by playing with the ‘M’ in Portsmouth, and turning that into a symbol of the slip road that connects the development to the M275 and M3.
