pop-up portsmouth branding

Portsmouth City Council is offering a new and uniquely positioned pop-up opportunity to exhibit a variety of unique cuisines, new food and drink offers that we know are emerging across the city. The new pop-up catering units on Southsea Promenade offer the very best of local street food. The first two, Heavenly Sausage and Sigala Bros, will use this opportunity to showcase their menus and build awareness of their brands. I was asked to create a brand for Pop-Up Portsmouth which is on point for the seafront location of the pop-up kiosks. Strong colours and clear graphics make sure that the stalls get noticed and will hopefully live in Portsmouth for years to come. The logo is dynamic and fun, depicting popping up from the sea. As well as a few shades of blue, the brand includes an accent colour of burnt orange.